Friday 27 January 2017

How To Promote your Business Online


In this aggressive world of digital marketing, online business promotion is becoming a growing challenge. The cut-throat competition and growing ethical concerns has posed major impediments in the way of online promotion. There are certain ways a company can rule over the digital world, which are mentioned below:
  • Embracing Social Media: Social media has emerged not only as a tool for social interaction, but also as a necessity for every business to establish itself. All you need to do is to create a page on any social media site and create direct link with your clients both at individual and corporate level. This can be done using various up-to-date SMO techniques. 
  • Create a Mobile-Friendly Interface: With a smartphone in every hand, creating a suitable app for your service seems a good investment. So, collaborate with any of the leading digital agency offering Mobile App Development Services in India, and go for an instant connectivity. 
  • Be a Regular Blogger: One of the most effective ways to market your product is to create a blogging space. You can publish high quality SEO-based content that attracts sufficient traffic. Being a long-term strategy, this won’t pay you off overnight, but has a lasting impact in the long run. Moreover, creating informative blogs help to impart consumer awareness, thereby building long commercial relations. Using high-ranking keywords within your content can actually help you garner more attention. You can also integrate PPC campaigns with your blogging site so as to generate major traffic. Choosing best PPC Management Services can avail productive results.
  • SEO is the ANSWER: Search Engine Optimization has become an essentiality for any start-up to get a leg up in the market. Chalk out a strategy and work hard on both on-page and off-page essentials in order to get a prolific SERP ranking. One needs to strike a balance between various SEO techniques that aim at keyword optimization, speeding up the website and increasing content quality. Create strong back-links, and follow SEO assessment techniques for a better reach. 
Go for Paid Marketing: This is really a dynamic way to attract potential traffic on the web. While SEO is a self-sustained approach, Paid marketing is a rapid way to attract search engine traffic. Use tools like KeywordCompetitor, AdBeat, SEMrush etc. to chalk out the strategy. Connecting with a company rendering qualified PPC Management Services in India seems a reasonable option. Even mobile apps can also help a business enhance its presence through paid marketing. Developers can launch paid ads on apps to attract the attention, which is why investing in Mobile App Development Services seems a reliable option.

Monday 2 January 2017

Top 5 Most Popular CMS

Before initiating for any online business, it becomes imperative for the website developer to finalize a one content management system. Each CMS comes with its own set of advantages. Here’s a list of top five most popular CMSs that companies rely on.

1. Blogger

Blogger is a known CMS platform, and is known as the first choice for bloggers around the globe. If you are considering a high-interface website, Blogger might not prove to be a suitable option.

Used by: Ikea Hackers, Blogger Plug-ins and Car Scoops

Hits:
Free hosting and cost-effective
Renders various online tutorials
A simple interface to use
Allows you to create a mobile-friendly website by offering an interactive template
Provides multiple integrated Gmail accounts login

2. WordPress

WordPress is the most popular content management platform used by reputed organizations and blogging experts. Although, it is not functional for e-commerce websites, and don’t serve preferred solutions and flexibility. Any company providing CMS Development Services or Content Management System development Services will refer WordPress as their first choice. Two versions of WordPress are:
org – Free and open source CMS
com – Paid updates for themes, templates, hosting, and plug-ins


Used by: Forbes, CNN, and Sony

Hits:
Innumerable options for themes, templates, and plug-ins
A fresher with no prior experience can also create his own website
Websites with WordPress as their CMS platform possess a professional outlook
Easy to use and simple to operate

3. Joomla

Joomla is a widely preferred content management system used by developers, and comprise of multilingual CMS platform with 64+ linguistics. It is said to be a free open source system, and is used for several personal blogs, corporate websites, and e-commerce platforms. Hire a digital marketing company proposing proficient CMS Development Services or Content Management System development Services.


Used by: Harvard University and MTV Greece

Hits:
Relevant for e-commerce and social networking websites
Serves as a qualified gateway for questions and technical assistance
Can be easily understood by non-developers

4. Drupal

Drupal is free to use, flexible to operate, has an open source, and consists of highly advanced features. A bit tricky for a non-developer to operate, they provide a professional structure to any given website. Get in touch with a reputed company delivering progressive CMS Designing Services in India.
Used by: Ubuntu, Grammy, White House, and Sport360

Hits:
One of the most powerful and advanced content management systems
Websites loading time is faster
Flexible to edit program’s root files
SEO-friendly.

5. Magento

Magento is said to be an open source content management structure, and powers e-commerce websites to function properly. Any company rendering suggestive CMS Designing Services in India would be well aware of its benefits and usability. 3 versions of Magento are:

Enterprise Cloud Edition
Enterprise Edition
Community Edition

Used by: Chopard, Bulgari, and Liver Pool FC Store

Hits:
Most preferred CMS platform for e-commerce websites
SEO-friendly
Can be easily customized with plenty of rich features
Is measurable and can effortlessly manage budding e-commerce stores
Allows e-commerce stores to add thousands of items within a single import