5 Best Ecommerce Platforms for Businesses

With ever-increasing demands and growing competition, E-commerce platforms are working meticulously for customer-convenience. Various companies innovate and deliver potent features for a hassle-free experience. There is a list of things you need to keep in mind about 5 best eCommerce platforms for businesses:

1. Magento
Magento acquires one-fourth of the market share, and leads the eommerce wave. Reliability, consistency and dependable are the key features which make Magento one of the best E-Commerce Solutions amongst others.

Why to use this:

• Easy-to-monitor modifications and Flexibility
• Open to all sorts of customization
• Over 9000+ extensions are available to measure organizational growth
• Free plugins to sell items via social media platforms
• Get assistance through demos, store management, and online community forum
  
  

2. BigCommerce
BigCommerce supervises 55,000 online stores and is listed amongst the top eCommerce software providers. It works best for clients from non-technical background. The prolific platform was launched in 2009, since its inception, BigCommerce is serving the best.

Why to use this:

• Up-to-the-minute features include newsletters, shipping, coupons, analytics, shipping and much more.
• No transaction fee charges
• Both paid and free templates are mobile-responsive 
• Connect your store with top-notch social platforms like Facebook, Google, eBay 
• Easy setup wizard, educational videos and guidelines, through visual interface
• Integrates with plug-ins, editing and other code.
  
  

3. YoKart
Laced with smart costing models and advanced features, YoKart makes eCommerce an easy affair. It is an out-of-the-box solution for launching multi-retailer stores. YoKart also proposes their multi-vendor version with a user-friendly approach.

Why to use this:

• A one-stop multi-vendor marketplace solution for all
• Customize in accordance with your requirements
• Mobile-friendly with a dedicated Android app 
• Comes with customer support for store merchants, FAQs, video tutorials and tech support
  
  

4. Shopify
Shopify focuses primarily on social commerce and mobile shopping platforms. It emerges as one of the leading E-Commerce Solutions meeting the growing demands of online stores. Shopify hosts more than 325,000 active online shops for better interface.

Why to use this:

• A wide-range of store templates to select from
• Comes in handy with 1500+ plugins and extensions
• Sync your Facebook page with Shopify and sell directly on Facebook
• In-built mobile-friendly seller and shopping cart to connect shop owners with app developers 
• Customer assistance with 24/7 support via tutorials, phone, community forum and live chat
  
  

5. Big Cartel
Big Cartel targets small-scale businesses directed by designers, crafters and artists. Incorporated in 2005, it has helped numerous artists to sell their products online. With its simple hosted system, it enables creative people to explore the realm of eCommerce.

Why to use this:

• Simple setup and store managing
• Access to sell creations on Facebook
• An array of themes and templates
• Customize the theme with an easy approach
• Detailed support via phone, email and help center

It allows you to take advantage of latest trends with the projected necessities and goals of your industry.

Benefits of Mobile Websites for Businesses

With Google penalizing websites which are not mobile-friendly, it becomes imperative to adapt according to the trends. Sites which are functional on various mobile platforms incur a profitable future and enhances client engagement rate to higher levels. On the same line, let’s read out numerous benefits of investing in mobile-friendly websites:

• ·         Lower Costing

A mobile-responsive website proposes lower maintenance cost, and can be operated easily. There is no need to re-evaluate, format, add/remove content or change features. In order to increase overall productivity and results, investing in Responsive Web Design Services might be an ideal option. With millions of users exploring various services through mobiles, it becomes profitable for companies to opt for responsive websites which can be discovered on smartphones quickly.

• ·         Quality User Experience

A mobile-ready website enables the businesses to convert higher leads into potential clients by serving quality user experience. It comprises of simple but impressive layout and crisp content, which makes it a better sight. Smooth browsing and selection enables users to get more information and become a prominent part.

• ·         Faster Website Loading

Website speed is important in sustaining a potential lead on the webpage. Within the limited time, a client can go back or close the page, leading to no conversion. A website which isn’t mobile-optimized will load slowly on the smartphones, and loosen its grip over the leads. As users might abandon the page within 6-10 seconds of waiting, it becomes increasingly important to go for a well-structured website which can be operated on mobile devices. As a business owner, you can go for Website Optimization Services so as to garner fruitful results.

• ·         QR Codes

One of the major advantages of mobile-responsive websites for businesses is its flexible factor to merge print and mobile marketing policies through QR codes. They are box-framed codes which can be seen on almost every printed material, i.e. from food items, product labels to magazines and tools. Mobile users just have to scan those codes and they will be redirected on the specific website without any delay. For attaining a better overview, avail Responsive Web Design Services and enhance your site’s productivity.

• ·         Improved SEO

With Google favoring websites which can be explored through mobile devices, it becomes important to invest in one. Major web traffic comes via mobile searches, and users connect instantly with such business websites which are ranked due to their compatibility factor. Hence, investing in Website Optimization Services can be a profitable step.

How To Promote your Business Online

In this aggressive world of digital marketing, online business promotion is becoming a growing challenge. The cut-throat competition and growing ethical concerns has posed major impediments in the way of online promotion. There are certain ways a company can rule over the digital world, which are mentioned below:

• Embracing Social Media: Social media has emerged not only as a tool for social interaction, but also as a necessity for every business to establish itself. All you need to do is to create a page on any social media site and create direct link with your clients both at individual and corporate level. This can be done using various up-to-date SMO techniques. 

• Create a Mobile-Friendly Interface: With a smartphone in every hand, creating a suitable app for your service seems a good investment. So, collaborate with any of the leading digital agency offering Mobile App Development Services in India, and go for an instant connectivity. 

• Be a Regular Blogger: One of the most effective ways to market your product is to create a blogging space. You can publish high quality SEO-based content that attracts sufficient traffic. Being a long-term strategy, this won’t pay you off overnight, but has a lasting impact in the long run. Moreover, creating informative blogs help to impart consumer awareness, thereby building long commercial relations. Using high-ranking keywords within your content can actually help you garner more attention. You can also integrate PPC campaigns with your blogging site so as to generate major traffic. Choosing best PPC Management Services can avail productive results.

• SEO is the ANSWER: Search Engine Optimization has become an essentiality for any start-up to get a leg up in the market. Chalk out a strategy and work hard on both on-page and off-page essentials in order to get a prolific SERP ranking. One needs to strike a balance between various SEO techniques that aim at keyword optimization, speeding up the website and increasing content quality. Create strong back-links, and follow SEO assessment techniques for a better reach. 

Go for Paid Marketing: This is really a dynamic way to attract potential traffic on the web. While SEO is a self-sustained approach, Paid marketing is a rapid way to attract search engine traffic. Use tools like KeywordCompetitor, AdBeat, SEMrush etc. to chalk out the strategy. Connecting with a company rendering qualified PPC Management Services in India seems a reasonable option. Even mobile apps can also help a business enhance its presence through paid marketing. Developers can launch paid ads on apps to attract the attention, which is why investing in Mobile App Development Services seems a reliable option.

Top 5 Most Popular CMS

Before initiating for any online business, it becomes imperative for the website developer to finalize a one content management system. Each CMS comes with its own set of advantages. Here’s a list of top five most popular CMSs that companies rely on.

1. Blogger

Blogger is a known CMS platform, and is known as the first choice for bloggers around the globe. If you are considering a high-interface website, Blogger might not prove to be a suitable option.

Used by: Ikea Hackers, Blogger Plug-ins and Car Scoops

Hits:

• Free hosting and cost-effective

• Renders various online tutorials

• A simple interface to use

• Allows you to create a mobile-friendly website by offering an interactive template

• Provides multiple integrated Gmail accounts login

2. WordPress

WordPress is the most popular content management platform used by reputed organizations and blogging experts. Although, it is not functional for e-commerce websites, and don’t serve preferred solutions and flexibility. Any company providing CMS Development Services or Content Management System development Services will refer WordPress as their first choice. Two versions of WordPress are:

• org – Free and open source CMS

• com – Paid updates for themes, templates, hosting, and plug-ins

Used by: Forbes, CNN, and Sony

Hits:

• Innumerable options for themes, templates, and plug-ins

• A fresher with no prior experience can also create his own website

• Websites with WordPress as their CMS platform possess a professional outlook

• Easy to use and simple to operate

3. Joomla

Joomla is a widely preferred content management system used by developers, and comprise of multilingual CMS platform with 64+ linguistics. It is said to be a free open source system, and is used for several personal blogs, corporate websites, and e-commerce platforms. Hire a digital marketing company proposing proficient CMS Development Services or Content Management System development Services.

Used by: Harvard University and MTV Greece

Hits:

• Relevant for e-commerce and social networking websites

• Serves as a qualified gateway for questions and technical assistance

• Can be easily understood by non-developers

4. Drupal

Drupal is free to use, flexible to operate, has an open source, and consists of highly advanced features. A bit tricky for a non-developer to operate, they provide a professional structure to any given website. Get in touch with a reputed company delivering progressive CMS Designing Services in India.

Used by: Ubuntu, Grammy, White House, and Sport360

Hits:

• One of the most powerful and advanced content management systems

• Websites loading time is faster

• Flexible to edit program’s root files

• SEO-friendly.

5. Magento

Magento is said to be an open source content management structure, and powers e-commerce websites to function properly. Any company rendering suggestive CMS Designing Services in India would be well aware of its benefits and usability. 3 versions of Magento are:

• Enterprise Cloud Edition

• Enterprise Edition

• Community Edition

Used by: Chopard, Bulgari, and Liver Pool FC Store

Hits:

• Most preferred CMS platform for e-commerce websites

• SEO-friendly

• Can be easily customized with plenty of rich features

• Is measurable and can effortlessly manage budding e-commerce stores

• Allows e-commerce stores to add thousands of items within a single import

Steps for Hiring Right Web Development & Digital Marketing Agency

Hiring a digital marketing agency seems one beneficial investment. It helps to create a brand reputation within the market while targeting productive virtual results. It is an economical platform to reach target audience within a shorter timer span.

Following are several key points one should consider while hiring the right digital marketing agency:

DYNAMIC TEAM

A full-fledged team is a bundle of talent, creativity and innovation. See if the company you are opting for has talented professionals on board:

• Project managers

• Content team

• SEO Team

• Account manager

• Social media team

ETHICAL MARKETING TACTICS

Several digital marketing offices attempt to trick companies by making false guarantees about higher business deals and outcomes. Such organizations can ruin your brand presence and hamper market value. Various search engines can penalize such activities of fraud and take strict actions against them. Vouch for a well-established Web Designing Company in India adhering to online regulations.

ONLINE PRESENCE 

Do manage to see if the company has created some sort of “buzz” amidst online and social media platforms. Observe their engagement rate with their clients, and how well they can manage various marketing activities and promotional campaigns. Look out for the best Web Development Company in India which has managed to gain tremendous reputation in the market for its quality and ethical code of conduct.

REVIEWS AND RECOMMENDATIONS

It is genuinely simple to check and read client feedback and reviews on Google, other review platforms, on their websites or social media platforms. You can check what their customers have to say and how well they are satisfied with their services. Online research additionally allows you to track their past achievements with different clients.

 

ANALYTICS AND REPORTING

The agency must deliver a regular analysis of everyday traffic (paid or organic), social media presence, campaign activities and reach, web page layout strategy, website visits and link clicks. This is an important point to check before getting along with a Reputed Web Development Company in India.

EXPERIENCE IN THE INDUSTRY

Before signing off the contract, make sure to gauge their level of efficiency and professionalism along with experience. The firm must have incurred a practical working experience in the market. An experienced agency will be technically upgraded and would use ethical tactics to carry out any task.

POCKET-FRIENDLY

It is vital to have a proficient income flow additionally while chalking out your financial plan. It is an imperative angle while having an agreement with a reputed Web Designing Company in India. Different companies proposes various quotations, ask for full representation and additional elements.

Why you should consider social media for your business marketing

Did you know that social media marketing simplifies 100% lead-to-close rate, which is way more effective than outbound marketing? Or that 84% of marketers are using social media platforms to generate business in one way or another? No matter what, using social media as a promotional tool allows your business to develop a reputed online presence while creating awareness amongst crowds. Do you still think why it should be considered as an active strategy for your business to grow?

A Directive Motion

A well-planned social media marketing scheme can actually help you figure out a direction while allowing you to achieve your targets. While dealing with a plan, a SMART tactic can be put to use:

1. Specific – About the area of development
2. Measurable – Scale the progress and analytics
3. Assignable – About the tasks done by whom
4. Realistic – About your objectives and how to achieve them while considering time and budget constraints
5. Time-related – Making sure about the amount of time required to derive desired results

Customers-Engagement Increases

After few months of following an efficient Social Media Marketing Plan, you will be familiar about the interests, failures, what works, what does the followers like, how well can a post work, how much money should be put etc. With social media platforms providing a detailed analytics reports, these insights become much more authentic.

An expert can take help of these tools and data, and can build up a larger online presence for effective results.

Competitive

Social media marketing campaigns and strategies brings forth a sense of competition within this rate race. Several companies have started following the trends and SMO Services Plans required in order to establish their social presence virtually, hence sourcing a larger traffic for website and clients for business.

Improves Customer Service and Communication

Social media derives an instantaneous nature of increased client communication and engagement rate. These platforms allow the businesses to connect with their potential customers and drive their interests in order to create professional loyalty. By creating an effective Social Media Marketing Plan, you will be provided with feedbacks and suggestions, which can help in further development.

Cost Effective

Even though with the monetization of social media taking its course, it is still tagged along as one of the cost-effective ways for online promotions. Also, due to this, it has allowed marketers a whole platform of powerful tools to justify the incurred cost and play with the promotions. For e.g. Facebook allows promoters and experts to customise their cost in several demographics through insights and analytical evaluations. Availing cost effective SMO and SEO Services Plans from a reputed digital marketing company seems a profitable deal.